We hear from a lot of industry people that although there are always graduates with good design skills, it’s much harder to find graduates or junior designers who have a good understanding of design as a business.

Intended for those who have just graduated or who may have been working for a year or two, the Journeyman* graduate program is designed to help address this issue.

Written in consultation with senior industry practitioners, this is a twelve week full-time intensive program specifically focussed on helping students learn about the design industry from a business perspective.

* The program title has its roots in the medieval trade guilds. A ‘journeyman’ or woman is a skilled worker who has successfully completed a qualification in a trade or craft. Journeymen earn their licenses through education, supervised experience and examination and are considered competent and authorised to work in their field as a fully qualified employee. The original journeymen were paid each day - the word ‘journey’ coming from the French word journée meaning ‘a day’. Each individual guild usually recognises three ranks of workers; apprentices, journeymen and masters. As a qualified tradesman, a journeyman can become a master and run their own business although most usually continue to work as employees.
— from wikipedia.org/wiki/Journeyman#Origin_of_the_title


Working with a range of senior industry creatives, the program requires you to come up with an idea for a socially responsible business and to actually have the business up and running. This means that by the time the program ends you’ll have:

  • Established what the business is/does
  • Created its brand identity
  • Written key copy and communication material
  • Set up the website, ecomms etc
  • Organised the business assets (eg. applied for an ABN, researched intellectual property etc)
  • Your idea open for business

It’s up to you whether or not you’d like to continue to build the business at the end of the program. For many students it may just be an amazing portfolio piece that’s been developed in consultation with some of the best industry creatives.

The skills you’ll develop along the way

The program builds on your existing skills and knowledge by giving you the insights and experience needed to help you develop your creative skills in a business environment. 

You’ll not only be designing and building a business from scratch, you’ll also be building on the skills you already have…things like:

  • Concept development
  • Brand development
  • Information design
  • Strategic planning
  • User experience research and design
  • Responsive web design
  • Mobile app and interaction design
  • Working with type
  • Time management
  • Presenting your ideas and work

On top of this, you’ll be spending your time studying with like minded people, learning from industry experts as you really get to understand:

  • The role design plays in business
  • The business of design

Course information

The nuts and bolts

DURATION | 12 weeks including 3 Industry Weeks

A TYPICAL WEEK | Monday - Thursday | 10am - 5pm 

Course structure


This is the core project for the course. It requires students to develop a business and launch  it to the public. The course is a blend of business practice and creative practice but the focus is strongly on design as a professional, commercial enterprise.


The Ice Breaker project is designed to help students develop their ability to review and analyse creative work from a business perspective as well as from tan aesthetic perspective.


Guest speakers are drawn from areas of business which relate to the course content being delivered.


The Business Project is designed to provide students with a strong understanding of business practice which they will take into their Journeyman project.


The Social Project requires students to take the knowledge and skills they develop during the Journeyman course and apply it for social good.


Industry Weeks are designed to help students develop a deep understanding of how design businesses function from an operational/business perspective.


At the end of the course, present your work to some of the best designers in the industry and get their feedback.

What you'll be working on

Establishing what design businesses are/do

First you’ll be coming up with an idea for a new business…which will act as your client. Because it’s important to care about the world we live in, the business will have to be socially and/or environmentally responsible. Once you know what idea for the business is, you’ll then be doing everything that has to be done to launch it. This includes…

Creating the brand identity

Understanding what a brand actually is and what makes a brand successful is a fundamental part of the designer’s role.

Organising the business assets

As we said at the start, design is a business just like any other. Developing an understanding of what a business needs in order to function efficiently and effectively is a critical part of a designer’s tool kit. How can you convince a client you’ll be good for their business if you don’t understand how business works?

Writing key copy and communications material

Having a great idea is one thing…being able to explain to your audience why it’s a great idea and why they should get involved is something else again. Yes, designers have to think about content (words) almost as much as they have to think about the way things look.

Creating the brand identity

Understanding what a brand actually is and what makes a brand successful is a fundamental part of the designer’s role.

Having your idea open for business

Over the 12 weeks of the program you’ll have covered everything that needs to be covered in order to have your business up and running. This gives you a get out of jail free card when it comes to the industry being critical about young designers’ lack of knowledge about business because you’ll be able to demonstrate a really solid understanding of what it takes to make a business work.

What you'll achieve

We are busy getting everything ready. If you’d like to register your interest by making an enquiry, we will contact you to answer all of your questions.

How to apply